Facebook & co. will lead you to harmonious eyewear

Trying on and adjusting rimless eyewear is a rather personal moment and can be the beginning of a long relationship of great enjoyment. This is the case particularly when one consults Silhouette’s Virtual Mirror and uses this revolutionary online tool to select among the entire spectrum of possibilities for rimless eyewear design virtually – including feedback and voting via Facebook & co.

Once a user has uploaded a portrait photo, he or she can try on rimless eyewear and sunglasses in realistic, photo-like images. All of Silhouette’s rimless eyewear collections are available in the Virtual Mirror 2.0. Models can be adjusted to meet the colour, size and lens form needs of the individual wearer to underline personality and expression.

The photos from their potential eyewear model selections can be sent, saved to a personal album and reviewed by other users. Friends and the Community can also consult and comment on their selection via Facebook or Twitter. This turns theworldwide Community into a style consultant providing feedback which can be collected and used for selecting harmonious rimless eyewear.

“It’s certainly also exciting to see where comments are coming from and who the other users of the new Rimless Aesthetics Consultant are. It’s easy to find – and contact – them, wherever they may be in world.” explains Elisabeth Kneidinger, Head of E-Communication at Silhouette.

Once a user has selected a model, he or she can find and contact a local optician to purchase the rimless eyewear.

Silhouette is the first eyewear producer in the world to work on rimless aesthetics intensively. Silhouette is also the first eyewear brand in the world to focus exclusively on rimless eyewear design. And, Silhouette is the first eyewear maker in the world to offer a revolutionary online consulting tool in combination with Web 2.0.

The revolutionary era of the virtual mirror 2.0 starts worldwide right now under www.silhouette.com/vm!